Through observing the exhibition and conducting interviews, reporters from Cosmetics Finance Online found that cosmetic packaging material manufacturers—whether using glass bottles or plastic bottles—are all striving for high transparency in their products themselves.

Glass packaging is gradually shifting toward the mid- to high-end market, and in the ongoing balance between product quality and price, transparency is an important consideration.

Currently, most skincare packaging materials on the Chinese market are made of plastic, with glass bottles representing only a niche market. It’s worth emphasizing that the domestic market is still developing, and in the future, the market for glass packaging will continue to expand. What we need to do is clearly identify and target our key customer segments and strive as much as possible to capture our share of the market.

In addition, “thick-bottomed” bottles have become a major trend in the cosmetics market recently. “Thick-bottomed bottles are of higher quality, demand greater technical expertise, and simply look more sophisticated.” Typically, thick-bottomed bottles are produced using injection molding technology, whereas thinner-bottomed bottles were traditionally made using blow-molding technology—meaning that the former places far higher demands on manufacturing techniques.

Currently, in the cosmetics market, PETG plastic packaging bottles are gradually replacing the original PP and PET materials. "PETG is essentially an upgraded version of PET material; it’s more corrosion-resistant, has higher light transmittance, and is also more impact-resistant. It’s typically produced using injection molding, resulting in superior quality."

Innovations in paper packaging are emerging one after another, and the concept of environmental protection is gaining deeper public acceptance.

“The paper packaging market is currently stable, yet customer demands vary significantly.” To meet the diverse needs of different customers, further processing is carried out on paper packaging. This “handcrafted” approach adds value to the products, making them more distinctive and enhancing their competitiveness.

It is understood that the customers mainly come from overseas markets such as the Middle East, the United States, and Europe. “Customers in the Middle East demand packaging that is exceptionally luxurious, while U.S. customers prefer simplicity and cost-effectiveness. European customers, on the other hand, seek understated luxury.” To meet these diverse customer needs, considerable effort is invested in the post-processing stages of packaging—for instance, setting diamonds on boxes, lining them with velvet, affixing pearls, applying localized pearlescent films, creating simulated tactile textures, and achieving three-dimensional visual effects.

“Compared to domestic companies, foreign companies place greater emphasis on packaging—using it to showcase products and enhance their brand image,” said Yu Liangjie, Sales Manager for Asia at Mohawk Fine Papers in the U.S., to a reporter. Since 2014, domestic companies have also been increasingly focusing on packaging and environmental protection. “Therefore, we believe that China’s paper packaging will become increasingly high-end, and eco-friendly materials will gain ever greater popularity and recognition.”