What should be considered in OEM cosmetic packaging design?
Release time:
2025-12-11
For cosmetics, in addition to the product’s formulation requiring registration, its outer packaging also needs to be registered. Packaging is just as critical for cosmetics as it is for a house: building the structure is only part of the process; the rest involves interior design and finishing touches. So, what should be considered when designing private-label cosmetic packaging? The goal is to boost efficiency and accelerate time-to-market. There are two scenarios regarding this issue: First, you can entrust a cosmetic manufacturing facility with both the design and selection of packaging materials. This approach is straightforward, as cosmetic manufacturers typically have dedicated teams handling these tasks. Once the packaging design is complete, they’ll send it to you; you can review it, suggest any necessary changes, and proceed with revisions until the sample is approved. Second, you may choose to design the packaging yourself. However, after finalizing the design, it’s essential to first share the design files with your contract manufacturer. They can then liaise with the regulatory authorities responsible for filing to ensure the design complies with all requirements—particularly regarding graphics and text, as certain elements are prohibited to avoid rejection during registration. Making adjustments at this stage incurs minimal cost or delay. Once the design has been confirmed as compliant, you can move on to the next step. Next, a prototype of the packaging is produced and sent to the contract manufacturer. During the product registration period—which typically lasts 10–20 days—you can simultaneously arrange for the packaging supplier to begin mass production. This parallel workflow helps save time, since production can only commence once the packaging has arrived at the manufacturer.
For cosmetics, in addition to the safety of the product itself requiring registration, the outer packaging must also be registered. Packaging is a critical component—much like a house: building it is only part of the process; the rest is the finishing touches. So, what should be considered when designing private-label cosmetic packaging? The goal is to boost efficiency and accelerate time-to-market.
There are two scenarios for this issue:
The first option is to commission a cosmetics manufacturing facility to handle design and select packaging materials. This approach is straightforward, as cosmetic manufacturers typically assign dedicated personnel to oversee this process. Once the packaging design is finalized, they’ll send it to you; you can then review it, suggest any necessary revisions, and proceed with further adjustments until the sample is approved.
The second option is for the client to handle the packaging design themselves. However, once the design is complete, it’s essential to first submit the design files to the cosmetic OEM/ODM manufacturer. They will then coordinate with the registration authority to review the design for any potential issues—particularly regarding the graphics and text. Certain elements are prohibited; otherwise, the registration may be rejected. Making adjustments at this stage incurs no additional costs. Once the revisions have been confirmed as compliant, the next step can proceed.
First, create samples of the packaging materials, then ship them to the OEM cosmetics manufacturer. The product registration process typically takes 10–20 days; during this period, you can arrange for the packaging supplier to begin mass production. This approach saves time, as production can only be scheduled once the packaging has been delivered to the cosmetics manufacturer.
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