Cosmetic packaging upgrades: Simplicity, eco-friendliness, and high quality are becoming the trend.
25-12-11
Through observing the exhibition and conducting interviews, reporters from Cosmetics Finance Online found that cosmetic packaging manufacturers—whether using glass or plastic bottles—are all striving for high transparency in their products.
“Glass packaging is gradually shifting toward the mid- to high-end market. In the ongoing balance between product quality and price, transparency has become an important consideration.”
Currently, most skincare packaging on the Chinese market is made of plastic, with glass bottles representing only a niche segment. “It’s worth emphasizing that the domestic market is still developing, and the market for glass packaging will continue to expand in the future. What we need to do is clearly identify and target our customer segments, and strive as much as possible to capture our share of the market.”
In addition, “thick-bottom” bottles have recently become a major trend in the cosmetics market. “Thick-bottom bottles are of higher quality, demand greater technical expertise, and look more sophisticated.” Typically, thick-bottom bottles are produced using injection molding technology, whereas thinner-bottom bottles were traditionally made using blow-molding. The former requires more advanced technology.
Currently, among plastic cosmetic packaging bottles on the market, PETG material is gradually replacing the original PP and PET materials. “PETG is essentially an upgraded version of PET material—it’s more corrosion-resistant, has higher light transmittance, and is more shatter-resistant. It’s usually produced via injection molding, resulting in even better quality.”
Innovations in paper packaging are emerging one after another, and the concept of environmental protection is becoming increasingly ingrained in people’s minds.
“The paper packaging market is currently stable, but there are significant differences in the needs of various customers.” To meet these diverse customer demands, additional processing is often carried out on paper packaging. These “handcrafted” enhancements add value to the products, making them more distinctive and boosting their competitiveness.
It’s understood that customers mainly come from overseas markets such as the Middle East, the United States, and Europe. “Middle Eastern customers demand extremely luxurious packaging, while U.S. customers prefer simplicity and cost-effectiveness, and European customers seek understated luxury.” Based on different customer requirements, considerable effort is put into post-processing steps, such as setting diamonds on boxes, embedding velvet fabric, applying pearls, using localized pearlescent films, creating simulated textures, and achieving three-dimensional visual effects.
“Compared to domestic companies, foreign companies place greater emphasis on packaging—using it to showcase products and enhance brand image,” said Yu Liangjie, Sales Manager for Asia at Mohawk Fine Papers in the U.S., to our reporter. Since 2014, domestic companies have also been paying increasing attention to packaging and environmental protection. “Therefore, we believe that Chinese paper packaging will become increasingly high-end, and eco-friendly materials will gain ever greater popularity and recognition.”
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